PENGARUH HEDONIC DAN UTILITARIAN MOTIVE TERHADAP BRAND TRUST MCDONALD’S MELALUI BRAND SATISFACTION
نویسندگان
چکیده
This study aims to determine the effect of hedonic and utilitarian motives on brand trust mediated by their satisfaction with McDonald's products. research was conducted distributing 100 questionnaires respondents who had consumed The analytical technique used is quantitative analysis path method using SEM AMOS. In this study, it found that there a positive significant through brand.
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ژورنال
عنوان ژورنال: Distribusi : majalah ilmiah Fakultas Ekonomi Universitas Mataram
سال: 2022
ISSN: ['0853-957X', '2477-1767']
DOI: https://doi.org/10.29303/distribusi.v10i2.271